For many types of properties, selling via auction is a powerful, highly efficient alternative to traditional real estate brokerage. Where marketing approaches of traditional brokerage firms can last many months or even years, the auction process takes every aspect of effective real estate marketing and dramatically compresses the sales cycle, minimizes carrying costs, and creates a single moment of competitive bidding that determines the property's true market value.

Auctions are unique events that focus market attention on the property, at the expense of competing properties. Further, auctions create an urgency for buyers who wish to purchase the property, and an absolute buying deadline that did not exist prior to offering the property via auction.

Decades of experience in open outcry and sealed bid auctions have honed our skills to razor sharpness the various aspects of marketing and selling every category of real estate. The steps we follow to generate maximum market awareness are the industry benchmark, and result in an enviable closing ration approaching 100% for every property we sell at auction. These steps include:

Customized Sales Strategies: Our associates are highly respected authorities in the real estate field, with decades of cumulative experience and success. Form the moment we meet with prospective clients, the expertise of our people is fully evident. During initial consultations, we discuss overall objectives, and immediately determine if an auction is the right approach to marketing and selling a particular property. From determining who may be the property's best buyer, where the buyer may come from and how to effectively inform the marketplace of the property's merits, to explaining the benefits of an accelerated marketing program and the intricacies of the auction process, the expertise and professionalism of our representatives assures potential clients that they are forging a relationship with a company that has earned its status as the unquestioned industry leader.

Personalized Involvement: From the polished, professional public persona and authoritative problem solving skills of our associates to their caring, knowledgeable and completely dedicated service to our clients, we strive to create confidence among every contact, whether seller, buyer and their associates.

Marketing Materials: To articulate your property's best qualities, we utilize state-of-the-art printed and multimedia materials, such as highly detailed buyer's information packets, professional photography, incisive presentation materials, award-winning brochures, DVD and PowerPoint presentations and online tools, including our own cutting-edge web site.

Promotion: This is where our 20 years of experience pays huge dividends for every client. We have created literally thousands of incredibly detailed, highly efficient marketing programs all uniquely designed to create maximum impact in a given marketplace. These customized marketing programs are tailor-made to leverage the most effective combination of advertising public relations campaigns, telemarketing, and direct solicitation. We also mine our extensive proprietary databases of prospects and online subscribers. The likelihood that a buyer will come from these databases has increased substantially in recent years.

Staging the Property to Look its Absolute Best: Properly staging a property leaves a lasting impression on the viewer, whether in person, in photographs, or in the latest presentation methods, including television/computer presentations, or via the internet.

Attorney Liaison: Skilled Able Realty Corp attorneys and real estate practitioners provide auction insight to the seller's attorney, developing tightly framed legal documents, well in advance of the auction. These legal documents are specifically created to accomplish the seller's goals and protect their interests, while being completely fair to potential buyers. Potential buyers are supplied with these documents in advance of the auction, giving them ample time to review the documents with their attorneys and various advisors. This advance research time allows buyers to become comfortable with the various terms for purchasing real estate at auction, and performing under the terms of these documents.

Detailed Bidder Information Materials: One of the most compelling reasons sellers utilize real estate auctions is their ability to control the terms of sale, and sell their property on an "as-is, where-is" basis or in other ways that make sense as situations dictate. And in order for a buyer to feel comfortable enough to purchase a property at auction, he or she must be confident that there was ample opportunity to investigate the property thoroughly before competing in active bidding. For every property in every auction, Able Realty Corp assembles a comprehensive Bidder's Information Packet to provide detailed information and earn a buyer's confidence. This commitment to the buyer is why we close on more than 99% of the properties we sell.

Pre-Qualification: Another significant reason why Able Realty Corp enjoys such astonishing closing rates is our stringent pre-qualification procedures. In addition of fully acquainting buyers with every aspect of an offering, prospective bidders must commit fully to the competitive bidding process by providing certified funds prior to the auction. These earnest monies are an absolute requirement for prospective buyers. In fact, the entire auction process pre-qualifies buyers. By the time a bidder participates and bids at auction, the buyer is fully educated about the property, and what price makes the most sense for a bidder to pay. Once a bidder has prevailed with the winning bid, they must immediately sign a purchase and sale contract, which was included in the Bidder's Information Packet. The Bidder's Information Packet outlines the terms of a sale and was designed to eliminate any post-auction negotiations or contingencies.

The Auction: An Able Realty Corp auction is a thoroughly professional and unique business event, where no detail is left to chance. Our auctions are designed to be easily understood by bidders, and create a comfortable environment for bidders to make their purchasing decisions. After the gavel drops, the winning party makes an initial deposit in the form of certified funds and executes the pre-approved real estate contract. The winning bidder -- as well as every auction attendee - comes away from the experience impressed with the professionalism of the event.

Post-Auction: Again, an auction isn't successful if we can't close on the winning bid. We stay fully involved as a liaison between bidder and seller, and assist with any details that guide the sale to a smooth closing.